Data Retention Schedule
Last Updated: 02 July 2024
This Data Retention Schedule forms part of the privacy policy for Chalkie AI Ltd. It outlines the types of personal data we collect, the purposes for which we collect it, and the length of time we retain it.
1. Contact Information
Types of Data:
- Names
- Contact details (email, phone number, address)
Purpose:
- To provide services and goods, including delivery
- For the operation of customer accounts and guarantees
- For service updates or marketing purposes
Retention Period:
- Active customer accounts: Retained for the duration of the customer relationship and for 7 years after the account is closed to comply with legal obligations.
- Marketing purposes: Retained until consent is withdrawn or for 2 years after the last interaction, whichever is sooner.
2. Payment Details
Types of Data:
- Card information
- Bank information
Purpose:
- To process payments for services and goods
- For the operation of customer accounts and guarantees
Retention Period:
- Retained for the duration of the customer relationship and for 7 years after the last transaction to comply with financial regulations.
3. Account Information
Types of Data:
- Registration details
- Account activity and usage information
Purpose:
- To manage customer accounts
- To provide customer support and service guarantees
Retention Period:
- Retained for the duration of the customer relationship and for 7 years after the account is closed to comply with legal obligations.
4. Website User Information
Types of Data:
- User journeys
- Cookie tracking
Purpose:
- To improve website functionality and user experience
- For marketing and analytical purposes
Retention Period:
- User journeys: Retained for 2 years.
- Cookie data: Retained as per the cookie policy, typically up to 1 year.
5. Marketing Preferences
Types of Data:
- Preferences for receiving marketing communications
Purpose:
- To manage and respect user marketing preferences
Retention Period:
- Retained until consent is withdrawn or for 2 years after the last interaction, whichever is sooner.
6. IP Addresses
Types of Data:
- IP addresses
Purpose:
- For security purposes
- To track website and app usage
Retention Period:
- Retained for 1 year.
7. Records of Consent
Types of Data:
- Records of user consent for data processing activities
Purpose:
- To demonstrate compliance with data protection regulations
Retention Period:
- Retained for the duration of the processing activity and for 7 years after consent is withdrawn or the processing activity ends.
8. Data Processors
Types of Data:
- Various personal data processed by third-party service providers
Purpose:
- To facilitate services such as website hosting, data storage, authorization features, and user journey tracking
Retention Period:
- Retained in accordance with the specific data retention policies of each data processor, but generally not longer than the retention periods specified above.
9. Data Transfers Outside the UK
Types of Data:
- Various personal data transferred as necessary
Purpose:
- To provide services and goods in compliance with the UK GDPR
Retention Period:
- Retained in accordance with the specific data retention periods specified above.
Data Deletion and Anonymization
After the retention periods have elapsed, personal data will be securely deleted or anonymized, ensuring that it cannot be used to identify individuals.
Contact Information
For any questions regarding this Data Retention Schedule or to exercise your data protection rights, please contact us at:
Chalkie AI Ltd.
49 Rustlings Road,
SHEFFIELD,
S11 7AA,
UK
Thank you for trusting Chalkie with your personal data.