Last Updated: 02 July 2024

This Data Retention Schedule forms part of the privacy policy for Chalkie AI Ltd. It outlines the types of personal data we collect, the purposes for which we collect it, and the length of time we retain it.

1. Contact Information
Types of Data:

- Names

- Contact details (email, phone number, address)

Purpose:

- To provide services and goods, including delivery

- For the operation of customer accounts and guarantees

- For service updates or marketing purposes

Retention Period:

- Active customer accounts: Retained for the duration of the customer relationship and for 7 years after the account is closed to comply with legal obligations.

- Marketing purposes: Retained until consent is withdrawn or for 2 years after the last interaction, whichever is sooner.

2. Payment Details
Types of Data:

- Card information

- Bank information

Purpose:

- To process payments for services and goods

- For the operation of customer accounts and guarantees

Retention Period:

- Retained for the duration of the customer relationship and for 7 years after the last transaction to comply with financial regulations.

3. Account Information

Types of Data:

- Registration details

- Account activity and usage information

Purpose:

- To manage customer accounts

- To provide customer support and service guarantees

Retention Period:

- Retained for the duration of the customer relationship and for 7 years after the account is closed to comply with legal obligations.

4. Website User Information

Types of Data:

- User journeys

- Cookie tracking

Purpose:

- To improve website functionality and user experience

- For marketing and analytical purposes

Retention Period:

- User journeys: Retained for 2 years.

- Cookie data: Retained as per the cookie policy, typically up to 1 year.

5. Marketing Preferences

Types of Data:

- Preferences for receiving marketing communications

Purpose:

- To manage and respect user marketing preferences

Retention Period:

- Retained until consent is withdrawn or for 2 years after the last interaction, whichever is sooner.

6. IP Addresses

Types of Data:

- IP addresses

Purpose:

- For security purposes

- To track website and app usage

Retention Period:

- Retained for 1 year.

7. Records of Consent

Types of Data:

- Records of user consent for data processing activities

Purpose:

- To demonstrate compliance with data protection regulations

Retention Period:

- Retained for the duration of the processing activity and for 7 years after consent is withdrawn or the processing activity ends.

8. Data Processors
Types of Data:

- Various personal data processed by third-party service providers

Purpose:

- To facilitate services such as website hosting, data storage, authorization features, and user journey tracking

Retention Period:

- Retained in accordance with the specific data retention policies of each data processor, but generally not longer than the retention periods specified above.

9. Data Transfers Outside the UK

Types of Data:

- Various personal data transferred as necessary

Purpose:

- To provide services and goods in compliance with the UK GDPR

Retention Period:

- Retained in accordance with the specific data retention periods specified above.

Data Deletion and Anonymization

After the retention periods have elapsed, personal data will be securely deleted or anonymized, ensuring that it cannot be used to identify individuals.

Contact Information

For any questions regarding this Data Retention Schedule or to exercise your data protection rights, please contact us at:

Chalkie AI Ltd.

49 Rustlings Road,

SHEFFIELD,

S11 7AA,

UK

Thank you for trusting Chalkie with your personal data.